Retinol MAX 5% Anti-Ageing Serum for Youthful & Firm Skin | Ammuri

A high-strength retinol serum formulated for those ready to take their anti-ageing routine to the next level — supporting skin cell renewal, texture refinement, and the gradual reduction of fine lines with consistent evening use.

Key Benefits

• 🔄 Accelerates skin cell turnover — supporting fresher, smoother skin at the surface
• 🔬 Helps visibly reduce the appearance of fine lines and wrinkles with consistent use
• ✨ Improves skin texture and radiance over time
• 🌙 Designed for evening use — works overnight during the skin’s natural renewal cycle
• 🇬🇧 Formulated & made in the UK • Cruelty-free • Dermatologically tested

How to Start Safely

Retinol is one of the most well-researched anti-ageing ingredients available — but it requires a gradual introduction. Begin with once per week for the first two weeks, then slowly increase frequency over 6–8 weeks as your skin builds tolerance. Most people can reach 3–5 times per week with a comfortable, well-managed routine.

→ Read our complete Retinol 101 guide — How to Start Safely Without Irritation

How To Use

Step 1: Cleanse thoroughly and allow skin to dry completely (wait 20–30 minutes after cleansing for best tolerance).
Step 2: Apply a small amount — a pea-sized quantity is sufficient for the entire face.
Step 3: Follow immediately with the Organic Aloe Vera Gel or a gentle moisturiser to support comfort.
Step 4: Use SPF 50 every morning without exception — retinol increases photosensitivity significantly.

Complete Your Anti-Ageing Routine

Retinol MAX 5% is Step 2 of the Ammuri Anti-Ageing Routine — designed to work in sequence with:

• 🧬 Peptide Anti-Ageing Serum — Apply before retinol on retinol nights to support collagen synthesis and barrier integrity
• 🌿 Organic Aloe Vera Gel — Apply after retinol to calm, hydrate, and support skin comfort overnight
• ☀️ Vitamin C Day Cream SPF 50 — Essential every morning — non-negotiable when using retinol

→ View the Complete Anti-Ageing Routine — a step-by-step guide to using retinol safely and effectively.

When Will I See Results?

• Week 1–2: Skin may feel slightly drier or more sensitive as it adjusts — this is normal
• Week 3–4: Skin texture begins to refine; radiance improves
• Week 6–8: Fine lines appear softer; skin looks more rested and even
• Week 12+: Meaningful, sustained improvement in skin firmness and clarity with continued use

Individual results vary. Consistent use and daily SPF 50 are essential for optimal results.

Why Ammuri?

• 🇬🇧 Formulated & made in the UK
• 🧪 Dermatologically tested
• 🐰 Cruelty-free — never tested on animals
  

Frequently Asked Questions

Q: Is 5% retinol suitable for beginners?
A: This is a high-strength formulation. If you are new to retinol, begin with once per week and build gradually. Read our Retinol 101 guide before starting.

Q: Why must I use SPF with retinol?
A: Retinol accelerates cell turnover, making skin more sensitive to UV radiation. Without daily SPF 50, you risk UV damage that counteracts retinol’s benefits. Learn more about SPF.

Q: Can I use retinol with brightening ingredients?
A: Yes — retinol and brightening actives like Kojic Acid and Vitamin C are complementary. Use brightening actives in the morning; retinol in the evening on alternate nights.

Q: What if my skin feels irritated?
A: Reduce frequency and apply the Aloe Vera Gel after retinol to support comfort. Never apply retinol to damp skin — always wait until skin is fully dry after cleansing.