{"product_id":"ammuri-24-hour-retinol-serum-5-with-apple-stem-cell-rejuvenating-face-serum-for-anti-aging-wrinkles-mature-skin-brightening-hydrating-smoothing-formula-30ml","title":"24-Hour Retinol 5% Serum with Apple Stem Cell | Anti-Ageing \u0026 Skin Renewal | Ammuri Beauty","description":"\u003ch2\u003eRenewal That Works Around The Clock\u003c\/h2\u003e\u003cp\u003eThe Ammuri 24-Hour Retinol 5% Serum with Apple Stem Cell is a high-performance anti-ageing treatment formulated for those ready to take their skincare seriously. Combining one of dermatology's most studied actives — Retinol — with the regenerative potential of Apple Stem Cell technology, this serum works continuously to support skin renewal, visibly reduce the signs of ageing, and restore a firmer, more youthful-looking complexion.\u003c\/p\u003e\u003cp\u003eThis is not a quick fix. It is a long-term investment in your skin's future.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eVisibly reduces the appearance of fine lines and wrinkles with consistent use\u003c\/li\u003e\n\u003cli\u003eSupports skin cell renewal for a smoother, more refined texture\u003c\/li\u003e\n\u003cli\u003eHelps improve skin firmness and elasticity over time\u003c\/li\u003e\n\u003cli\u003ePromotes a more even skin tone and reduced appearance of dark spots\u003c\/li\u003e\n\u003cli\u003eProvides 24-hour hydration support without heaviness\u003c\/li\u003e\n\u003cli\u003eEnhances overall radiance and skin clarity\u003c\/li\u003e\n\u003c\/ul\u003e\u003chr\u003e\u003ch2\u003eWho This Serum Is For\u003c\/h2\u003e\u003cp\u003eFormulated for those experiencing:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEarly to established fine lines and wrinkles\u003c\/li\u003e\n\u003cli\u003eLoss of skin firmness or elasticity\u003c\/li\u003e\n\u003cli\u003eUneven skin texture or rough surface\u003c\/li\u003e\n\u003cli\u003eDullness and lack of radiance\u003c\/li\u003e\n\u003cli\u003eDark spots or uneven skin tone related to ageing or sun exposure\u003c\/li\u003e\n\u003cli\u003eThose ready to introduce a clinically studied anti-ageing active into their routine\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRecommended for ages 30 and above, or earlier for those with advanced sun exposure history. Not recommended during pregnancy or breastfeeding.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eIngredient Spotlight\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eRetinol 5%\u003c\/strong\u003e\u003cbr\u003eOne of the most extensively studied ingredients in skincare, Retinol is a Vitamin A derivative that accelerates skin cell turnover, stimulates collagen production, and visibly reduces the appearance of fine lines, wrinkles, and uneven skin tone. At 5%, this formulation delivers meaningful results while remaining suitable for regular use when introduced gradually.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eApple Stem Cell Extract\u003c\/strong\u003e\u003cbr\u003eDerived from a rare Swiss apple variety, Apple Stem Cell Extract is used in skincare for its ability to support the longevity of skin stem cells and promote a more youthful cellular environment. It works synergistically with Retinol to enhance the skin's natural renewal processes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e\u003cbr\u003eA powerful humectant that draws moisture into the skin and helps retain it throughout the day and night. Its inclusion counterbalances the potential drying effect of Retinol, keeping the skin comfortable and hydrated throughout the renewal process.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNiacinamide (Vitamin B3)\u003c\/strong\u003e\u003cbr\u003eSupports the skin barrier, minimises pore appearance, and helps reduce redness and uneven tone. Niacinamide works in harmony with Retinol to enhance results while improving overall skin tolerance.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePeptides\u003c\/strong\u003e\u003cbr\u003eShort-chain amino acids that signal the skin to produce more collagen and elastin. Peptides complement Retinol's action by supporting structural skin proteins, contributing to improved firmness and resilience over time.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eTexture \u0026amp; Feel\u003c\/h2\u003e\u003cp\u003eThe 24-Hour Retinol Serum has a smooth, fluid texture that absorbs quickly and evenly across the skin. It does not pill under moisturiser and leaves no greasy residue. Designed for evening use as the primary application, it can also be used in the morning when followed by SPF 50.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eHow To Use\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eEvening Routine (PM) — Primary Application\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eDouble cleanse to remove SPF and impurities\u003c\/li\u003e\n\u003cli\u003eApply toner or essence if used\u003c\/li\u003e\n\u003cli\u003eDispense 3–4 drops onto fingertips\u003c\/li\u003e\n\u003cli\u003ePress gently into skin — do not rub or drag\u003c\/li\u003e\n\u003cli\u003eFollow with a nourishing night moisturiser or facial oil\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eMorning Routine (AM) — Optional\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eCleanse and tone\u003c\/li\u003e\n\u003cli\u003eApply serum\u003c\/li\u003e\n\u003cli\u003eFollow with moisturiser\u003c\/li\u003e\n\u003cli\u003eFinish with SPF 50 — mandatory when using Retinol\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eIf new to Retinol, begin with evening use only, 3 nights per week. Gradually increase to nightly use as your skin builds tolerance over 4–6 weeks.\u003c\/em\u003e\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eResults Timeline\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eWeeks 1–2:\u003c\/strong\u003e Skin may experience a brief adjustment period — mild dryness or sensitivity is normal as cell turnover increases. Hydration is key during this phase.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeeks 3–4:\u003c\/strong\u003e Skin texture begins to feel smoother and more refined. Early improvement in radiance and tone becomes visible.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeeks 6–8:\u003c\/strong\u003e Visible reduction in fine lines and improved skin firmness. Skin tone appears more even and luminous.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLong-term consistency:\u003c\/strong\u003e With continued use, collagen support compounds and skin renewal deepens. The most significant anti-ageing results are seen at the 3–6 month mark and beyond.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eComplete Your Anti-Ageing Routine\u003c\/h2\u003e\u003cp\u003eFor optimal results, pair with:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmuri Peptide Anti-Ageing Serum\u003c\/strong\u003e — use in the morning to complement Retinol's evening action with daytime collagen support\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmuri Vitamin C Day Cream SPF 50\u003c\/strong\u003e — essential daily protection that shields skin from UV damage and prevents further signs of ageing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eNever skip SPF when using Retinol. UV exposure without protection will counteract your results and increase sensitivity.\u003c\/em\u003e\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eIs 5% Retinol suitable for beginners?\u003c\/strong\u003e\u003cbr\u003eIf you are new to Retinol, we recommend starting slowly — use every third evening for the first two weeks, then every other evening, building to nightly use over 4–6 weeks. This allows your skin to build tolerance comfortably.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I use this with other actives?\u003c\/strong\u003e\u003cbr\u003eRetinol pairs well with Hyaluronic Acid and Peptides. Avoid using alongside AHAs, BHAs, or Vitamin C in the same application to prevent irritation. Use Vitamin C in the morning and Retinol in the evening.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy is SPF so important with Retinol?\u003c\/strong\u003e\u003cbr\u003eRetinol increases the rate of skin cell turnover, which makes the skin more sensitive to UV radiation. Without daily SPF 50, you risk increased sun damage, sensitivity, and reversal of your anti-ageing progress.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I use this during pregnancy or breastfeeding?\u003c\/strong\u003e\u003cbr\u003eNo. Retinol is not recommended during pregnancy or breastfeeding. Please consult your healthcare provider for suitable alternatives during this time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow long until I see real results?\u003c\/strong\u003e\u003cbr\u003eMost customers notice improved texture and radiance from weeks 3–4. Visible reduction in fine lines typically becomes apparent from week 6–8 with consistent use. The most transformative results come with 3–6 months of commitment.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eOur Promise\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e🇬🇧 Developed in the UK\u003c\/li\u003e\n\u003cli\u003e🐰 Cruelty-free — never tested on animals\u003c\/li\u003e\n\u003cli\u003e🔬 Science-backed formulation with clinically studied actives\u003c\/li\u003e\n\u003cli\u003e🌿 Free from unnecessary fillers and harsh irritants\u003c\/li\u003e\n\u003cli\u003e✨ Dermatologist-inspired — formulated with skin health at its core\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eAmmuri Beauty is built on the belief that effective skincare should be purposeful, transparent, and honest. Every product is developed with integrity — no overclaiming, no shortcuts, no compromise.\u003c\/em\u003e\u003c\/p\u003e","brand":"Ammuri Beauty","offers":[{"title":"Default Title","offer_id":59584862945361,"sku":"55936958792063","price":938.62,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1041\/6141\/1153\/files\/24hr-retinol-5-hero.png?v=1780167873","url":"https:\/\/marula-wellness.myshopify.com\/products\/ammuri-24-hour-retinol-serum-5-with-apple-stem-cell-rejuvenating-face-serum-for-anti-aging-wrinkles-mature-skin-brightening-hydrating-smoothing-formula-30ml","provider":"Marula Wellness","version":"1.0","type":"link"}